The White Hart

BRIEF
Castle pubs are a chain of 82 pubs in and around London, they asked 1977 Design to rebrand some of their most popular pubs. All of the Castle pubs are going through a renovation project to push the pubs as a high end gastro pub.

The rebrand is rolled out through a range of collateral items such business stationery, tab cards, postcards, flyers etc. As this was a collateral pack set up by Castle Pubs we had no control over print techniques and formats.

SOLUTION
Rebranding the White Hart Waterloo as
a traditional English food gastro pub.
The Identity has been inspired by traditional signage from the 1940s, picking up on typestyling and layout to create
a contemporary mark.

CREATED AT 1977 DESIGN