Lucas Orrock

BRIEF
Lucas Orrock is the 2011 British Go-Karting Champion, Lucas asked 1977 Design to create a promotional look book to gain promotion for himself in other areas other than motorsport but also gain recognition for the fast moving and up and coming motorsport. Since this book was produced Lucas has fought to retain his title.

SOLUTION
We created a 40 page french folding book which enabled us to create another level of interest within the book filling the inside pages with rich karting imagery. The cover has been embossed with a one which is the number you attain when you win the British Championship.

The book documents Lucas's successes, history, interests and modeling ambitions, to promote himself along with the sport.

CREATED AT 1977 DESIGN