BRIEF
Humphries & Begg are a start up fashion label specialising in tailored suit jackets and womens dressed. Humphries & Begg asked me to develop
a brand environment which reflected their high end suits and dresses but retain some of the playfulness they inject into the garments with bright colours and patterned linings.
SOLUTION
The typestyle of this identity has been set in a more playful serif typeface. This has been developed to create a more unique form giving Humphries & Begg the high end feel with a slight quirkiness. The Hexagon has been brought into the identity to be utilised throughout brand collateral as a holding device. This can be used to hold images, patterns, tessellate or crop into images, creating recognition and setting up the brands image style.
