Crisis

BRIEF
To inform the public about the work the charity Crisis do and encourage people
to donate.

SOLUTION
A concertina direct mail piece which features illustrations based around a
diecut hole which is the size of a pound coin. Crisis offer support in various areas
6 of these have been illustrated in the direct mailer the pound coin is the main focal point.

The main benefit of this piece of direct
mail is that it is re-useable, once it has been sent back the pound can be taken out and sent out time and time again.